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Andalusia participates in Museumsuferfest 2023 with the aim of maintaining the increase in the German market

September 2, 2023
Andalusia participates in Museumsuferfest 2023 with the aim of maintaining the increase in the German market

Andalusia has participated for the tenth time in the action called ‘Spanien am Main’, within the celebration of the Museumsuferfest in Frankfurt, one of the largest outdoor cultural events in Europe, which took place in the German city between 25 and 27 August 2023.

The aim of the presence of the Regional Ministry of Tourism, Culture and Sport at this fair is to showcase the destination to German consumers, at a time when the recovery of this outbound market is reaching double-digit increases in both travellers and overnight stays.

Turismo de Andalucía has had its own stand in the space that Turespaña will be located on the banks of the River Main, where it has been accompanied by the Tourist Boards of Cádiz, Huelva and Seville, and where it has attended to visitors and offered information on the latest developments in the destination.

Andalusia also brought a flamenco group to the event, which performed on stage in the Spain area, as well as a venenciador to promote the region’s wines.

In the 2022 edition, Museumsuferfest had the participation of 25 museums with the organisation of recreational, cultural and enogastronomic activities, as well as 15 stages with a varied programme and 500 exhibitors from public and private entities, both German and international.

Spanien am Main’ at the Museumsuferfest will therefore be the largest activity aimed at the end public in which Andalusia participates in this issuer in 2023, with the support of the Spanish Embassy and the Cervantes Institute.

Between January and July this year, Andalusian hotel establishments have accommodated 425,837 travellers from Germany, who have made 1,763,673 overnight stays, with increases compared to the same period last year of 18.7% and 19.6%, respectively. Furthermore, the autonomous community has been the leading peninsular destination in terms of stays by German tourists in these seven months.